When public figures and corporations find themselves in uncomfortable situations, the difference between good PR and bad can make or break a reputation.
We all remember the horror of United Airlines assaulting a passenger while removing him from a flight, adding insult to injury by blaming Dr. Dao, but what about all of the corporate scandals, political missteps, that we haven’t heard about, that haven’t made headlines? Smart corporations, CEOs, and Politicians who make mistakes reach out to crisis consultants to handle the matter so that the damage is minimal.
